Online Casinos: The Digital Frontier
To the unassuming, it would be ridiculous to consider online casinos at the vanguard of technological innovations and societal trends. However, the sector has repeatedly proven itself in that regard. And it has been highly profitable, too.
Maybe it’s because of the need to innovate to comply with laws and regulations or to stay afloat among fellow competitors and other forms of entertainment. One interesting case is happening in Britain, where the UK Gambling Commission recently presented erroneous data that might trigger gambling reforms.
For example, one of the threats casinos need to address is hacking attempts. This is complicated even for large conglomerates, such as the MGM cyber attack on September 10.
Whatever the case, this industry has adopted new technologies like few.
In this article, we’ll look at the most interesting aspects of the marriage between casinos and technology. We’ll try to understand why top US online casinos such as Betrivers and Caesars that implemented recently BetVision technology, allowing people to bet and watch at the same time, are ahead of the rest in many aspects.
Ideally Suited for Technology
A shoe store can make use of tech to manage inventory, understand customer behavior and more. Still, with their inherent intangible offerings, online casinos rely on technology to survive. It’s noteworthy to analyze the ingenuity in using technology for almost every need or purpose. Here are a few examples.
Top-of-the-line Security Features
Because gambling involves money, platforms need to be careful with their customers’ assets. This is why platforms comply with avant-garde security features comparable to the financial sector.
It includes SSL, 128-bit encryption and strict KYC (Know Your Customer) practices. These aim to offer the best possible experience when depositing and withdrawing money, as well as leaving money in a casino account.
Data Analysis and Predictive Modeling
Data Analytics is the science of collecting and analyzing data to enhance businesses. Casinos use it heavily to check customer behavior, the most popular games, deposit and withdrawal trends, as well as more facts.
Predictive modeling aims to predict future behavior by extrapolating complex data sets and analyzing past behavior. It’s invaluable for casinos to offer custom promotions or games for specific players.
You can buy cryptocurrencies for investing and trading, but they currently have few other uses. Online casinos are among the few that allow you to use these tokens for entertainment.
In doing so, they’re not only embracing technology. They will be spearheading a revolution in society if such digital coins gain massive adoption.
In their quest to offer the best possible experience, online casinos have live casino sectors. They emulate the physical casino experience by employing human dealers in real casinos or studios.
The action is transmitted via live streaming in high resolution. There are interactive elements that make it enormously exciting. That’s not all. Companies like Genius Sports are starting to distribute live NFL events to sportsbooks.
Casinos managed to capture a younger audience by offering top esport choices. They include League of Legends, DOTA, CS: GO and other popular esports.
This is joined by virtual sports, another exciting possibility for all kinds of gamblers. There are virtual soccer, horse racing, basketball and many more.
Some Future Possibilities
It should be clear now that online casinos are much more than platforms with games inside. However, it would be mistaken to consider this the extent to which technology can help them. With new advancements, casinos will be eager to be early adopters.
One possibility is Virtual Reality. Imagine visiting the casino halls while enjoying the ambiance instead of watching a screen. Or perhaps using Augmented Reality to enjoy more advanced features in a slot game.
The possibilities to enhance the entertainment factor are uncountable, but that’s not all. The inner workings of casinos can also be improved with new technology.
For example, using Artificial Intelligence, they could assist people who might show problems. They could offer custom solutions, such as offering cooldown periods or even advice. Naturally, AI could also enhance gaming by offering customized versions of games according to the player’s preferences.
Casinos truly are the digital frontier. Many innovations that other industries take a long time to adopt are received with open arms by these operators. In turn, it helps them to fine-tune their platforms and increase engagement.